Laura Lee Los Angeles

I created artwork and production files for two cosmetic lines for Laura Lee, a beauty influencer with over 4 million YouTube followers. I collaborated with engineers and the sales team to develop a complete line of products and packaging. 
My contribution
Design
Layout
Production
The team
1x designer
1x production manager
1x packaging engineer
1x sales manager
Cat's Pajamas
Nudie Patootie collection

Next project

OPTIFAST contest campaign
An 11-year-running campaign celebrating real OPTIFAST weight-loss success stories. I designed the landing page, pop-up, and email journey, which drew over 2,000 impressions and 200 submissions in three weeks, with a 12% open rate and 7% click rate on the first email launch.
Bespoke design system
Anywhere Real Estate's design system, serving a 22-person UX organization across enterprise and consumer products. I worked across all three phases of its lifecycle, from the founding audit to ongoing maintenance to pattern migration, contributing component and brand design, color theming for seven brands, documentation, and the change process that kept the system and team aligned.
Cosmopak collection
Cosmopak's sales samples were labeled by hand before every meeting, and the labels kept falling off in transit, leaving products unidentifiable. I proposed printing product information directly onto each sample at the factory, so samples shipped meeting-ready with no office prep. The system is still in use today.
Dark mode
A dark theme built for Bespoke from the ground up, covering token architecture, component variants, and Figma library updates. I derived semantic color roles from a luminance threshold methodology so the system stayed accessible across multiple brands without losing brand identity.
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