Cosmopak's sales team used physical samples to show clients their packaging in person, but samples were labeled by hand before every meeting, and the labels often fell off in transit, leaving products unidentifiable. I proposed printing the product information directly onto each sample at the factory, the same way Cosmopak already printed its logo.
The samples went directly from the factory to meetings and trade shows, ready to use, with no additional preparation needed in the NYC office.
My contribution
Graphic design
Production design
The team
1x production manager
1x senior graphic designer
1x operations manager
