OPTIFAST contest campaign

Nestlé Health Science and OPTIFAST® have sponsored Inspire Others to Opt for OPTIFAST® for the past 11 years to celebrate those who have taken charge of their weight and health and want to share their stories. The goal of this campaign is to share these real-life success stories of people who have lost weight and improved their health through the OPTIFAST® program, and inspire and motivate others to do the same.

The landing page received over 2,000 impressions (over a 3-week period) and 200 submissions, plus invaluable brand awareness from organic traffic. Additionally, a homepage pop-up and social media content helped increase organic traffic to the site. The email journey had an open rate of 12% and a click rate of 7% for its first MLS campaign launch.

Design handoff: Bootstrap and GitHub

Pop-up: Adobe Photoshop and Klaviyo.

Emails: Figma and Klaviyo

My contribution

Visual designer

Production designer

The team

1x Visual designer

1x Marketing manager

1x Copyrightwriter

1x Development agency

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