Nestlé Health Science and OPTIFAST® have sponsored Inspire Others to Opt for OPTIFAST® for the past 11 years to celebrate those who have taken charge of their weight and health and want to share their stories. This campaign aims to share real-life success stories of people who have lost weight and improved their health through the OPTIFAST® program, and to inspire and motivate others to do the same.
The landing page received over 2,000 impressions (over a 3-week period) and 200 submissions, plus invaluable brand awareness from organic traffic. Additionally, a homepage pop-up and social media content helped increase organic traffic to the site. The email journey had a 12% open rate and a 7% click rate for its first MLS campaign launch.
Role: Graphic Design Specialist (UI & Emails)
Design handoff: Bootstrap and GitHub
Pop-up: Adobe Photoshop and Klaviyo.
Emails: Figma and Klaviyo
