Overview
Nestlé Health Science and OPTIFAST® have sponsored Inspire Others to Opt for OPTIFAST® for the past 11 years to celebrate those who have taken charge of their weight and health and want to share their stories. The goal of this campaign is to share these real-life success stories of people who have lost weight and improved their health through the OPTIFAST® program, and inspire and motivate others to do the same.
The landing page received over 2,000 impressions (over a 3-week period) and 200 submissions, plus invaluable brand awareness from organic traffic. Additionally, a homepage pop-up and social media content helped increase organic traffic to the site. The email journey had an open rate of 12% and a click rate of 7% for its first MLS campaign launch.
Below is a detailed list of the software/platforms for each channel. An external agency handled site back-end development.
➡️ Nestlé Health Science Global's logos and color palette served as branding elements.
➡️ Website: CSS grid, handoff with a live prototype via GitHub. Adobe PS is used to create graphic content.
➡️ Pop-up: Created in Adobe Photoshop and set up in Klaviyo.
➡️ Adobe Illustrator was used to create the IG carousel.
➡️ Emails: Designed in Figma, set up in Klaviyo using existing email templates.
⏲️ Timeline: 2 weeks | 🎩 Role: Design & Production
Credit: OPTIFAST| optifast.com
