Project/ Compleat
Overview
Compleat is a tube-feeding formula by Nestlé Health Science made with real food ingredients, designed for pediatric and adult patients who require enteral nutrition. When the entire product line underwent a packaging redesign, the marketing team needed a full suite of digital assets to support the launch across every customer touchpoint.
I joined the Content Studio as a graphic designer specialist and was responsible for producing all visual campaign assets, working from a style guide and collaborating closely with the marketing team, social media manager, copywriter, and developers.
My contribution
Graphic Design
Visual Production
Brand Adaptation
The team
1x Marketing manager
1x Social media manager
1x Copywriter Developers
The brief
The packaging redesign covered the entire Compleat product line. What the brand needed next was a consistent visual rollout across digital platforms, each with its own format requirements, audience context, and content purpose. The style guide covered colors, typography, and photography direction, but translating those elements into platform-ready assets at scale across every SKU in the lineup required significant production judgment.
My job was to extend the brand into every channel without breaking it.
Deliverables
Website
I built the updated product pages using the block-based UI system established at the Content Studio. Content was reviewed through GitHub-hosted staging links shared with stakeholders before handoff to the external agency handling implementation.
Each page was restructured to follow the AIDA framework. The previous layout didn't guide visitors through a clear progression from awareness to action, so I reorganized the content hierarchy to fix that.
Emails
Organic Social Media
Amazon
Working within the style guide
The brand style guide provided a foundation by defining the color palette, typefaces, and a set of photography examples, but the application decisions across formats were mine to make.
