Project scope
Olea Essence is an organic skincare line from Israel that repurposes waste from olive oil production. Equity Brands sells the brand exclusively on Amazon and distributes it in the U.S.
The sales team needed a B2B catalog for clients, and since Olea Essence isn't widely known in the U.S., we included a brief brand overview. We matched product SKUs to the system in Israel to prevent ordering misunderstandings.
We produced the catalogs in-house. We printed them on medium-weight paper and bound them with two large staples along the spine. This binding method limited the catalog to 24 pages (48 pages double-sided, folded in half).
Showroom Design
A product showroom is a space where sales teams bring customers to view the new products developed by each licensed brand for the quarter. I worked on the showroom for Olea Essence, where I researched and pitched ideas to secure budget approval to build its product corner. Since I needed to keep the budget under $200, I decided to print the logo on vinyl, use moss to create a natural feel, and incorporate olive branches and a mirror, since the products also included lotions.
